AHD Studio was commissioned to develop a unifying creative concept to promote Mt Buller in winter 2012 and to work with Mitchell & Partners to build the chosen concept into an integrated, multi-channel campaign.

Developed specifically for 2012 was this encapsulating message; Buller's Better. Better than ever, better than it's competitors and getting better all the time.

The initial incarnation of this message was in the form of a bold logotype. This was partnered with substantiating copy executed in distinctive typography - the result of which is evident in this selection of Resort posters. The 'Buller's Better' campaign extends through a range of marketing collateral including brochures, trail maps, advertising and eNewsletters.

In collaboration with Mitchell & Partners the studio developed the outdoor marketing concept, central to which are four large tram stop installations in Melbourne's CBD. All feature large-scale imagery, backlit posters and LCD screens. (Images courtesy of Adshel Media)

Online, our campaign continues through the website (click on the image at right to view the site or go to www.mtbuller.com.au) as well as an interactive advertising media developed in conjunction with SAY Media.

We extend our thanks to the wonderful marketing teams at the ARMB and BSL and wish them well for a bumper season. For now, let it snow…

– Art Direction
– Campaign Branding
– Copywriting
– Brochures and Flyers
– Advertising
– eNewsletters
– On-line interactive media