MT BULLER WINTER CAMPAIGNJune 2012
STOCKMAN'S BRIDGE, DANDENONGJanuary 2011
BUILDING IDENTIFIERS1995 - Present
- MT BULLER WINTER CAMPAIGN
AHD Studio was commissioned to develop a unifying creative concept to promote Mt Buller in winter 2012 and to work with Mitchell & Partners to build the chosen concept into an integrated, multi-channel campaign.
The outdoor marketing concept, central to which were four large tram stop installations in Melbourne's CBD, features large scale imagery, backlit posters and LCD screens.
Images courtesy of Adshel Media.
- STOCKMAN'S BRIDGE, DANDENONG
The studio was privileged to be invited to collaborate with landscape designers Sinatra Murphy on the design and artwork of Stockman's Bridge (formerly George Street Bridge). The theme of the artwork arose from community consultation sessions facilitated by Sinatra Murphy and features imagery of the livestock markets, formally located on the site of the current bridge. Gold and sepia tones represent native grasslands of the area.
The artwork comprises a total of 60 panels, each 1 metre wide by 3 metres deep. The artwork is mounted on both sides of the new bridge, providing locals and visitors with a historically-inspired gateway into central Dandenong.
Images courtesy of Mark Wilson and the
City of Greater Dandenong.